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Scattered documents + outdated info = missed opportunities.
Scattered data = missed deals.
Competitive intelligence is the difference between winning and losing a deal.
But today, it’s spread across Google Sheets, Confluence, Slack, PowerPoint, emails, and CRM notes—making it impossible to act on time.
Insights expire before they're used.
Even the best CI teams struggle to keep up. Battle cards take weeks to make—but go stale fast.
By the time sales teams see them, competitors have already moved on.
Teams left in the dark.
Without continuous + up-to-date info:
Product teams make uninformed roadmap decisions
Marketing teams put out irrelevant content
Sales reps enter competitive deals unaware of changes in the market
Instant + continuous
competitive intelligence
Deep dives — every minute.
Get an agent that tracks competitor moves in real time.
Blend digital signals (pricing, messaging, positioning, features, hiring) with field intelligence (sales calls, win/loss, customer feedback).
Ferns reads every new blog, review, and win/loss report so you don't have to.
Instant alerts. Just in time.